Privacy Policy and Terms of Use

1. Introduction

Where To Go BH values your privacy and is committed to protecting your personal data. This Privacy Policy and Terms of Use explain how we collect, use, store, share, and protect your information when you access and use our website, services, and digital platforms.

By accessing or using the Where To Go BH website, you acknowledge that you have read, understood, and agreed to the terms described in this document.

2. Applicable Legislation

This Policy complies with the Brazilian General Data Protection Law (Lei Geral de Proteção de Dados – LGPD, Law No. 13.709/2018), as well as internationally recognized data protection principles, including transparency, purpose limitation, security, and user rights.

3. Collection of Personal Data

We may collect personal data provided directly by you, including but not limited to:

• Full name
• Email address
• Contact information
• Any other information voluntarily submitted through forms or direct communication

Additionally, we may automatically collect technical and usage data, such as:

• IP address
• Browser type and version
• Device information
• Pages accessed and interaction data
• Date, time, and duration of visits

4. Purpose of Data Processing

Personal data collected by Where To Go BH is used exclusively for legitimate and specific purposes, including:

• Providing and improving our services and content
• Personalizing user experience
• Responding to inquiries and support requests
• Sending relevant communications, updates, events, and service-related information
• Performing internal analysis and service optimization

We do not use personal data for marketing purposes without the user's explicit consent.

5. Legal Basis for Processing (LGPD)

In accordance with LGPD, personal data processing is based on:

• User consent, when applicable
• Compliance with legal or regulatory obligations
• Legitimate interest, when aligned with user expectations and rights
• Execution of contracts or preliminary procedures related to services requested by the user

6. Data Sharing with Third Parties

Where To Go BH does not sell or improperly share personal data.

Personal data may be shared only:

• When required by law, court order, or competent authority
• When necessary to provide services requested by the user, always under confidentiality and data protection obligations

Aggregated and anonymized data may be shared with partners for analytical and statistical purposes, without disclosing individual user information.

7. Data Security

We adopt appropriate technical and organizational security measures to protect personal data against unauthorized access, misuse, loss, alteration, or disclosure.

However, no data transmission or storage system is completely secure. While we strive to protect user data, absolute security cannot be guaranteed.

8. Data Retention

Personal data will be retained only for as long as necessary to fulfill the purposes outlined in this Policy or to comply with legal and regulatory obligations.

9. Cookies and Similar Technologies

We use cookies and similar technologies to:

• Improve website functionality
• Enhance user experience
• Analyze website traffic and usage patterns

Users may manage cookie preferences through their browser settings. Disabling cookies may affect certain features of the website.

10. User Rights (LGPD)

In accordance with LGPD, users have the right to:

• Confirm the existence of data processing
• Access their personal data
• Correct incomplete, inaccurate, or outdated data
• Request anonymization, blocking, or deletion of unnecessary data
• Request data portability when applicable
• Withdraw consent at any time
• Request information about data sharing

Requests may be made through the contact channels provided on the website.

11. Third-Party Links

The Where To Go BH website may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of external websites. Users are encouraged to review third-party privacy policies independently.

12. Terms of Use

By using the Where To Go BH website, you agree to:

• Use the website in a lawful, ethical, and respectful manner
• Do not engage in activities that could harm, disrupt, or interfere with the website or its users
• Not misuse content, intellectual property, or brand assets belonging to Where To Go BH

All content available on this website, including text, images, logos, and materials, is protected by intellectual property laws and may not be reproduced without prior authorization.

13. Limitation of Liability

Where To Go BH is not liable for:

• Temporary unavailability of the website
• Damages resulting from the misuse of information
• Actions taken based on third-party content or external links

Use of the website is at the user's own risk.

14. Changes to This Policy

This Privacy Policy and Terms of Use are subject to periodic updates. Any changes will be published on this page, along with the updated revision date. Continued use of the website constitutes acceptance of the updated terms.

15. Contact Information

For questions, requests, or concerns related to this Policy or the processing of personal data, please contact us through the Contact page on the Where To Go BH website.