FitaCorp

Av. Olegário Maciel, 742 - Second Floor - Corredor D2

Fita Corp. (@fitacorp) is where BH's streetwear scene goes to find pieces that don't exist anywhere else in the city. Since 2018, the concept has been curation over mass production: authored collections designed in-house, sitting in the racks and also international names like Ed Hardy and a cast of Brazilian labels Coroa, Survival, Mad Enlatados, Tijolo, TAKE-OFF picked specifically because you won't find them at the mall and some nowhere else in the city. It's part vintage archive, part sneaker shop, part local design lab camo bermudas, graphic tees, and sneakers that range from everyday essentials to genuine collector pieces. 📍 Mercado Novo, R. Rio Grande do Sul, 499 - Centro, Belo Horizonte

TUNNEL - Tunnel

Av. Olegário Maciel, 742 - Centro, Belo Horizonte - MG, 30180-110

Tunnel (@tunnel.ltda) takes the paperwork of a Brazilian day to day worker; the ficha técnica, carteira de trabalho, marmita, and turns it into something you'd want to wear to represent your past, to represent a part of you or to celebrate the culture. Not costume, not irony. Just real respect for people whose routines usually go unnoticed. It's part of a wider shift happening in Minas Gerais where regional labels moving industrial and working-class references from the factory floor onto streetwear, building an identity that's unmistakably local instead of imported from somewhere else. From Mercado Novo, Tunnel is one of the names leading that with limited colections oversized tees, denim, and caps with a point of view baked in. No borrowed formula, no scattered drops. One idea, followed all the way through. Click the contact button to be redirected to their website and use our exclusive cupon or enjoy an ongoing discount in the store 📍 Mercado Novo, 2º andar, Corredor D, Loja 2067